Sucre 2024 King Cake Sweepstakes

Sweepstakes Official Rules


Please read the Official Rules (“Official Rules”) of the Sucre 2024 King Cake Sweepstakes (“Sweepstakes”). By participating in the Sweepstakes, you agree to accept the Official Rules and the decisions of the Sponsor (defined below), which are final and binding in all matters related to the Sweepstakes.

SPONSOR: Prizes awarded by Deux Sucres LLC (“Sponsor”), 3139 Tchoupitoulas St., New Orleans, Louisiana 70115.

DATES: The Sweepstakes entry period begins at 12:00 AM Central Standard Time (“CST”) on 1/05/2024 and ends at 11:59 PM CST on 2/13/2024 (“Entry Period”). Different entry methods may have different ending periods; see below in “How to Enter.”  Sponsor’s computer is the official timekeeping device for the Sweepstakes.

ELIGIBILITY: The Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age and older at the time of entry during the Entry Period (an “Entrant”). Employees, officers and directors of Sponsor, and its parent companies, subsidiaries and affiliates, distributors, dealerships, franchisees, and companies involved in the implementation and execution of the Sweepstakes, or provision of any prizes (including Mignon Faget) (collectively the “Sweepstakes Entities”), and the immediate families (defined as parents, spouses, children, siblings, grandparents, and their respective spouses) or members of the same household (whether related or not)of each such employee, officer or director are not eligible to enter, including any other person who Sponsor determines as ineligible, in Sponsor’s sole and absolute discretion. The Sweepstakes is void where prohibited by law. All federal, state, and local laws and regulations apply.

HOW TO ENTER: During the Entry Period, Entrants may enter the Sweepstakes in one (1) of three(3) ways (either an “Entry”).

1. Entrants will receive one (1) entry by purchasing a Mardi Gras King Cake (“King Cake”) at participating local Sucre stores during the Entry Period during normal operating hours of the applicable store; or
2. Entrants will receive one (1) entry by purchasing a King Cake online during the Entry Period through 6:00 a.m. CST on 2/11/24 at; or
3. NO PURCHASE METHOD OF ENTRY:  Entrants will receive one (1) entry by sending abusiness-size (#10) self-addressed stamped envelope (“SASE”) containing a 3×5 card with the Entrant’s full name, date of birth, address, phone number, and state of residence, with title line: 2024 KING CAKE SWEEPSTAKES ENTRY c/o Deux Sucres LLC, 3139 Tchoupitoulas St., New Orleans, Louisiana 7011.

ENTRY LIMITS: There is a limit of five (5) entries per Entrant for the entire Entry Period, regardless of Entry method. Method of Entry does not affect the Entrant’s odds to win a prize.

All online orders must be RECEIVED by 6:00 AM CST on 2/11/24. All mail-in entries must be POSTMARKED during the Entry Period by 11:59 PM CST on 2/13/2024 and RECEIVED by Sponsor by 11:59 PM CST on 2/20/24. If a mail-in Entry is illegible, late, lost, misdirected, incompleteor not received, the Entry will not be eligible. Only one Entry is allowed per SASE. No group entries. Any attempt to obtain more than the stated number of entries by using different identities or addresses, or any other methods, may cause disqualification of the Entrant by Sponsor, in its sole discretion. The potential winner may be required to show proof of address. If a dispute occurs, Entries will be deemed made by the full name associated with the address on the card submitted. No mechanical reproductions permitted. Sponsor is not liable for lost, late, misdirected, or corrupted Entries whether due to a technical error or otherwise. Entries become the property of Sponsor and may not be acknowledged or returned. The only methods of entry are those set forth in these Official Rules. No other method of entry will be accepted. Sponsor has the sole discretion to determine whether an Entry is eligible.

ENTRANT DATA AND PRIVACY: Entrants may provide personal information to Sponsor and its designees when they enter and participate in the Sweepstakes.  Sponsor and its designees collect this information and use it to (a) administer this Sweepstakes and (b) for market research and for other marketing purposes.  Sponsor and its designees may share this information with third parties who need access to this information to perform services on Sponsor’s behalf.  Sponsor may also share this information with select marketing partners, who may use it to contact you with information and offers they believe will be of interest to you.

WINNER SELECTION AND ODDS:  There are two winner selection methods:

1. If entering via purchase method of Entry (whether through in-store purchase or online purchase of a King Cake), select King Cakes contain a prize within the cake itself, sold at participating Sucre stores and online. Only 12,000 King Cakes may contain a prize during the Entry Period, available to up to thirty-six (36) possible winners. Odds of winning a prize in the King Cake purchase method are dependent on the number of cakes purchased divided by the number of prizes available.

2. If entering via the alternative mail-in method of Entry: on or around 2/27/2024, Sponsor will select, via a random drawing, winners from among all eligible entries submitted during the Entry period. Sponsor will accept no more than 12,000 mail-in Entries during the Entry Period. The number of winners selected via this method will be based on the number of mail-in Entries received, up to thirty-six (36) possible winners. Odds of winning in the mail-in method of Entry are dependent on the number of mail-in Entries received divided by the number of prizes available. Potential winners selected via mail-in entry will be notified by phone call following winner selection. The prize will be mailed to winners by Sponsor by Sponsor’s preferred shipping method, at Sponsor’s sole discretion. If a prize is refused, a prize notification is returned or deemed undeliverable, or the potential winner is disqualified, an alternate winner may be selected via a random drawing from among non-winning mail-in Entries, at Sponsor’s sole discretion. In such event, an alternate potential prize winner will be notified as described above; provided, however, Sponsor may alter the above timing to meet its Sweepstakes schedule and due to such schedule, Sponsor may be unable to award the applicable prize in this Sweepstakes.

PRIZES/APPROXIMATE RETAIL VALUE (“ARV”)/ODDS:  There are approximately seventy-four (72) possible prizes available in this Sweepstakes. Thirty-six (36) prizes will be included inside 12,000 King Cakes, and thirty-six (36) prizes will be drawn randomly from up to 12,000eligible mail-in Entries. If (1) all 12,000 King Cakes are purchased through in-store or online purchases, and (2) 12,000 valid mail-in entries have been received prior to 11:59 PM CST on 2/13/2024, the Sweepstakes will end before that date.

Prize (#)

Individual Prize ARV

Prize Delivery Method

Pendant (72)


36 Pendants in King Cakes

36 Pendants in random drawing chosen from mail-in Entries

Total ARV of all Prizes: $4896.

GENERAL PRIZE RESTRICTIONS: LIMIT:  One (1) prize per person in this Sweepstakes.  All prizes will be awarded, provided more than enough entries have been received. Unclaimed prizes (e.g., King Cakes that contain a Prize, but are not purchased during the Entry Period) will not be awarded.Sponsor will not replace any lost or stolen prize. No cash or other substitution may be made, except by the Sponsor, who reserves the right to substitute a prize in whole or in part with another prize of comparable or greater value (including cash) if the intended prize is not available for any reason, or if distribution of the intended prize to winner is not possible for any reason, as determined by the Sponsor in its sole discretion. Prizes may not be transferred or assigned. A prize must be accepted as awarded.  A prize is awarded “AS IS” with no warranty, representation, or guarantee, express or implied, in fact or in law, made by Sponsor or for which Sponsor shall be liable, including, without limitation, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

Prize awarded is subject to verification of eligibility and compliance with these Official Rules. Except where prohibited by law, winners may be required to sign an affidavit of eligibility, liability release, confidentiality statement and, where legal, a publicity release (collectively, the “Affidavit”), and return the same, properly executed, within 72 hours of issuance of notification. If a prize or prize notification is returned as undeliverable; or if a potential winner cannot be contacted after a reasonable number of attempts, is ineligible according to these Official Rules, fails to provide the required information and/or return the required documents within the specified time period, decides to decline the prize for any reason whatsoever, or otherwise fails to fully comply with these Official Rules, potential winner will forfeit the prize and the prize may be awarded to an alternate winner, in the Sponsor’s sole discretion. Upon disqualification, no compensation will be given. Prize will be awarded in the name of the winner. Decisions of the Sponsor are final in all respects of the Sweepstakes. The prize winners will be responsible for all other fees and expenses related to accepting and/or using the prizes not listed in these Official Rules. The prize winner will be responsible for all taxes (including but not limited to federal, state, local and/or income) on the prize. Winner will be issued an IRS 1099-MISC tax form for the prize retail value, if applicable.

PUBLICITY RELEASE: Except where prohibited by law, acceptance of the prize constitutes permission for Sponsor to use winner’s name, hometown, likeness, statements, and other personally identifiable information for promotional, advertising and marketing purposes in any media throughout the world without additional prize, incentive, consideration, consent, attribution, or review; and upon request, winner will provide written consent to such use.

GENERAL CONDITIONS / RELEASE: By entering or participating in the Sweepstakes, Entrant agrees to be bound by these Official Rules and the decisions of Sponsor, which are final and binding.By entering or participating in the Sweepstakes, Entrants waive the right or claim any ambiguity or error in these Official Rules or in the Sweepstakes itself. By entering or participating, Entrant agrees to (a) release Sweepstakes Entities, their respective directors, officers, agents, and employees from all liability for any claims, costs, injuries, losses, or damages of any kind, in whole or in part, caused by (i) Entrant’s participation, including the unauthorized or illegal access to personally identifiable or sensitive information, or the acceptance, possession, use, or misuse of the prize; (ii) any Sweepstakes Entity’s sponsorship or administration of the Sweepstakes; and (iii) Entrant’s and/or any third party’s use, sale, or disposal of the prize; (b) acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relative to the prize. Neither Sweepstakes Entities nor any service providers are responsible for incorrect or inaccurate transcription of Entry information, printing, typographical, electronic, human or other errors which may occur in the offer or administration of the Sweepstakes or the processing of Entries, technical malfunctions, lost/delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any online service or website or to complete or receive a telephone call or facsimile transaction, or any other error or malfunction, or late, lost or misdirected mail, or any injury or damage to Entrant’s or any other person’s computer related to or resulting from participation in this Sweepstakes. Winners must meet all local laws and regulations. Prize winners assume all liability for any injury, death, or damage caused, or allegedly caused, in whole or in part, by participating in this Sweepstakes or receipt, use, or redemption of a prize.


Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.  If for any reason the Sweepstakes is not capable of being executed as planned, or infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of Entrants, technical failures or any other causes which, in the opinion of Sponsor, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any suspect Entry or Entrant and/or to cancel, terminate, modify, or suspend the Sweepstakes. If the Sponsor reconvenes the Sweepstakes after a suspension, determining the prize winners will be made, from among all eligible, non-suspect Entries received as of the date of the suspension, as Sponsor determines in its sole discretion. Entries not complying with all rules are subject to disqualification.

DISPUTES: To the extent permitted by applicable law, Entrant agrees that (a) all disputes, claims, and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court in Louisiana; (b) all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will Entrant be permitted to obtain awards for, and Entrant waives all rights to, claim punitive, incidental, and consequential damages and any other damages, other than out-of-pocket expenses, and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, Entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by and construed under the laws of the Louisiana, without giving effect to any choice of law or conflict of law rules (whether of Louisiana law or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than Louisiana law.

WINNERS LIST:  To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Deux Sucres, 3139 Tchoupitoulas St., New Orleans, Louisiana 70115, ATTN: KING CAKES SWEEPSTAKES WINNER’S LIST REQUEST.  Requests must be received no later than 4/15/24.

OFFICIAL RULES:  These Official Rules are available at or by sending a self-addressed postage-stamped envelope to “Sucre 2024 King Cake Sweepstakes” Rules Request,” c/o Deux Sucres LLC, 3139 Tchoupitoulas St., New Orleans, Louisiana 70115, ATTN:  KING CAKES SWEEPSTAKES RULES REQUEST.  Vermont residents may omit return postage.